Agency 3.0

AD WEEK: Boost Mobile Vets Launch 'Business-Building' Shop.

May 21, 2008
Boost Mobile founder Peter Adderton hopes to put his experience building a mobile phone service brand from scratch to use building a new kind of agency. Adderton has joined two executives from Boost and Greg Johnson, a former director of...
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by press on 5/21/2008 - 09:44AM

VARIETY: William Morris Preps Agency 3.0.

May 21, 2008
The William Morris Agency and Amp'd Mobile founder Peter Adderton have teamed to launch a new-media venture that marries brands and content with emerging distribution platforms. Called Agency 3.0, it's the latest digital foray...
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by press on 5/21/2008 - 09:21AM

LOS ANGELES TIMES: Agency 3.0 focuses on Hollywood and digital media.

May 21, 2008
Wireless industry executive Peter Adderton, best known for the success of Boost Mobile, and the William Morris Agency team up to create a hybrid firm that seeks to combine the Hollywood connections of a talent agency with the digital...
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by press on 5/21/2008 - 08:58AM

William Morris Agency, Peter Adderton and Creative Team launch Agency 3.0.

May 21, 2008
A new breed of agency merges technology and content to create digital media businesses across multiple platforms for consumer brand, technology, telecom and entertainment companies. Entertainment powerhouse William Morris Agency (WMA), Peter Adderton...
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by press on 5/21/2008 - 08:45AM

WIRELESS WEEK: William Morris Agency Backs Adderton's Next Project

May 21, 2008
The former head of Amp’d Mobile is leveraging some of his MVNO experience with a new company designed to assist clients with their digital media strategies. This time, Peter Adderton, founder of Amp'd as well as Boost...
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by press on 5/21/2008 - 03:37AM

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