Peter Adderton has joined with William Morris Agency to create a hybrid firm that seeks to combine the Hollywood connections of a talent agency with the digital media expertise of a technology consultancy. The venture, dubbed...
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The big three – entertainment, media and advertising – are coming together to form Agency 3.0 in a bid to create the perfect storm of digital technology and strategically developed content. The entertainment powerhouse William Morris...
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Peter Adderton has resurfaced as chairman and CEO of a new digital-minded firm being launched along with William Morris Agency. Dubbed Agency 3.0, the venture aims to help consumer brands or packaged companies map out digital distribution strategies...
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Peter Adderton, the man behind Boost Mobile and Amp'd Mobile, has unveiled his next business venture. And like those before it, the plan doesn't lack one bit in the department of grandiose.
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