BEVERLY HILLS, May 21: William Morris Agency (WMA) has teamed with Peter Adderton, the founder of Boost Mobile and Amp’d Mobile, and a team of digital-media executives, to form Agency 3.0.

The venture aims to merge technology and content to create digital-media businesses across multiple platforms for consumer brand, technology, telecom and entertainment companies. Core offerings include digital strategy implementation, new product and brand development, content creation and user interface and content platforms.

“There’s a whole new world in the marketing, distribution and monetization of digital media, with unique demands for new approaches to both design and implementation,” said Jim Wiatt, the chairman and CEO of WMA. “Peter and the team we have assembled at Agency 3.0 are the best there are in recognizing trends and creating digital businesses ahead of the curve. We recently announced a digital media venture fund and now with Agency 3.0, we’ll be providing services as well as making investments in this sector.”

Adderton will serve as the chairman and CEO of Agency 3.0, with Greg Johnson as partner and president for brands and agencies; Steve Sanford as partner and president of content and entertainment; and Scott Anderson as partner and chief creative officer.

“Experience has taught us how to work with advertisers and brands in the digital media space, and we earned ‘Entertainment Marketer of the Year’ awards at both Amp’d and Boost Mobile where we demonstrated that design, branding and tailored content through an integrated user experience could drive rapid adoption,” Adderton said. “With Greg’s pioneering work in the digital agency world, Steve’s digital content prowess and Scott’s branding genius, we formed a team at Agency 3.0 with unparalleled creativity and technical expertise to integrate branding and distribution across all digital platforms. Our partnership with William Morris Agency gives us incredible access to their talent, content and the entertainment business as a whole, which will play very well into our efforts at both brand marketing and content distribution.”

Agency 3.0 is located on site at WMA’s Beverly Hills headquarters.